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World Emoji Day – 5 things you didn’t know about emojis

World Emoji Day – 5 things you didn’t know about emojis

World Emoji Day – 5 things you didn’t know about emojis

Today is the World Emoji Day, a trend that most of the over-40s are finding hard to understand, but is about to become a proper language. Here are 5 facts that you didn’t know about emojis.

When was the first emoji used?
2020 will see the release of 117 new emojis including the bubble tea, the placard and the transgender flag, growing the number of the popular pictograms to 3,136. What emojis appear on people’s phones and on their social media platforms is not arbitrary but has been coordinated by the Unicode Consortium since 1995, when the first 76 pictograms were adapted by U.S. nonprofit. The Consortium has been overseeing the character inventory of electronic text processing since 1991 and sets a standard for symbols, characters in different scripts and – last but not least – emojis, which are encoded uniformly across different platforms even though styles may vary between providers.

How many emojis are being used today?
Today it is estimated that more than 700 million emojis are used every day in Facebook posts alone, with New Year’s eve being the most popular day to use them, according to the social network. The most popular emoji on Facebook, as well as on Twitter, is the “laughing face with tears of joy”, as it is officially called, while the heart emoji reigns supreme on Instagram.

Do people use emojis at work?
Emojis have come far, even making headway into the professional world. Nearly six in ten people said they used emojis at work. Despite that high share of people, almost three-fourths of people reported being hesitant about first using emojis in the workplace, according to Adobe.
Emojis can add value to communications between colleagues. In a professional environment, nearly eight in ten people said that emoji use has a positive effect on the likability of the person that a worker is communicating with and boosts their credibility. Not all emojis are made equal though. The top three favorite emojis from the survey include the laughing crying face, red heart, and kissing face blowing a kiss emoji.

Why do people use emojis more than words?
Emojis are processed by the brain as non-verbal information, which means we interpret them as emotional communications. This gives the emoji the power to enhance the message of whatever we’re trying to convey. MIT Scientists discovered that people can process images in as little as 13 milliseconds, making emojis a useful tool for communicating emotional information at just a glance.
Are brands that use emojis trendy or just trying too hard?
Tweets featuring emojis increase engagement by 25.4%. Facebook posts experience an impressive 57% lift. Instagram content with emojis see an engagement increase of 48% (source).
So, to sum up… 😉 😊😀

 

Sources: https://blog.zoominfo.com/emoji-statistics-for-businesses/
https://www.statista.com/chart/18717/emoji-use-at-work/
https://www.statista.com/chart/17275/number-of-emojis-from-1995-bis-2019/